Data and Privacy Policy - Well Said Audio
Effective Date: July 29, 2025
At Well Said Audio ("we," "our," or "us"), we are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our services, including our website and any personalized audio products (such as bedtime stories, custom announcements, and audio keepsakes).
We operate in Ireland and comply with the General Data Protection Regulation (GDPR) (EU) 2016/679 and national data protection laws.
1. The Data Controller
Well Said Audio is the data controller responsible for your personal data. Contact Details: hello@wellsaidaudio.com
2. Information We Collect
We collect various types of information to provide and improve our services to you:
a) Personal Data You Provide Directly: This includes information you give us when you:
Create an account.
Place an order for our products/services.
Communicate with us via email, phone, or contact forms.
Subscribe to our newsletters or marketing communications.
Participate in surveys or promotions.
This may include:
Identity Data: Name, title, date of birth.
Contact Data: Billing address, delivery address, email address, telephone numbers.
Financial Data: Payment card details (processed securely by third-party payment processors, we do not store full card details).
Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.
b) Content Data for Personalisation: This is specific information you provide to create your custom audio products:
Story Details: Names (e.g., child's name, pet's name), favourite toys, personal anecdotes, specific themes or elements you request for stories.
Message/Speech Content: The text or spoken words you provide for custom announcements, tributes, or personal messages.
Audio Input (if applicable): If you provide your own voice recording for us to process or blend.
c) Technical & Usage Data (Automatically Collected): When you interact with our website, we may automatically collect:
Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Usage Data: Information about how you use our website, products, and services (e.g., pages viewed, time spent on pages, clickstreams, order of visits).
3. How We Collect Your Information
We use different methods to collect data from and about you, including:
Direct Interactions: You provide personal data by filling in forms or by corresponding with us by post, phone, email, or otherwise.
Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical and Usage Data using cookies, server logs, and other similar technologies.
Third Parties: We may receive personal data about you from various third parties, such as analytics providers (e.g., Google Analytics) or payment service providers.
4. How We Use Your Information (Purpose and Lawful Basis)
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
To Perform the Contract: To register you as a new customer, process and deliver your orders, manage payments, fees, and charges. (Lawful basis: Performance of a Contract).
To Provide Personalized Services: To create your custom audio content based on the details and messages you provide. This involves processing highly personal content. (Lawful basis: Performance of a Contract; your explicit consent for sensitive data or highly personal content).
To Manage Our Relationship: To notify you about changes to our terms or privacy policy, or to ask you to leave a review or take a survey. (Lawful basis: Performance of a Contract; Legitimate Interests - to keep our records updated and to study how customers use our products/services).
To Administer and Protect Our Business: Including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data. (Lawful basis: Legitimate Interests - for running our business, provision of administration and IT services, network security, to prevent fraud; Performance of a Contract).
To Deliver Relevant Website Content and Advertisements to You: And measure or understand the effectiveness of the advertising we serve to you. (Lawful basis: Legitimate Interests - to study how customers use our products/services, to develop them, to grow our business, and to inform our marketing strategy).
To Use Data Analytics: To improve our website, products/services, marketing, customer relationships, and experiences. (Lawful basis: Legitimate Interests - to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy).
To Make Suggestions and Recommendations to You: About products or services that may be of interest to you. (Lawful basis: Legitimate Interests - to develop our products/services and grow our business).
Marketing Communications: We will only send you marketing communications if you have explicitly opted in to receive them. You have the right to withdraw consent to marketing at any time. (Lawful basis: Consent).
Legal Compliance: To comply with legal or regulatory obligations. (Lawful basis: Compliance with a legal obligation).
5. How We Process Your Personalized Content (AI Voiceovers)
When you provide us with content for personalized audio (e.g., your child's name for a story, a speech text, or your own voice recording):
Processing for Product Creation: This data is processed by our systems, which may include AI voice synthesis technologies, solely for the purpose of generating your requested audio product.
Data Minimisation: We strive to collect only the minimum amount of data necessary to create your personalized audio.
No Training Data: We do not use your personalized content (including any provided text, audio recordings, or generated voice outputs) to train our AI models or for any purpose other than fulfilling your specific order, unless you provide explicit, separate consent for such use.
Secure Handling: All content provided for personalization is handled with strict confidentiality and security measures.
6. Disclosure of Your Information
We may share your personal data with the following categories of recipients:
Internal Third Parties: Other companies within our group (if applicable) acting as processors or joint controllers for IT and system administration services or reporting.
External Third Parties:
Service Providers: Acting as processors who provide IT and system administration services, payment processing, cloud hosting, email delivery, customer support, and analytics.
Professional Advisers: Acting as processors or joint controllers, including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
Regulators and Other Authorities: Who require reporting of processing activities in certain circumstances.
Payment Processors: Such as Stripe, PayPal, etc., who securely process your payment details. We do not directly store your full credit card information.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.
Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court order).
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
7. International Transfers
We aim to store and process your data primarily within the European Economic Area (EEA). However, some of our third-party service providers may be based outside the EEA, so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe (Standard Contractual Clauses).
8. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
9. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
For example:
Customer account data will be retained for the duration of your active account and for a period thereafter as required by law or for legitimate business purposes.
Content data for personalized audio is typically retained for a limited period after delivery of your order to facilitate potential revisions or re-downloads, and then securely deleted, unless you explicitly request longer retention or provide consent for other uses.
10. Your Legal Rights (Under GDPR)
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
Request access to your personal data (commonly known as a "data subject access request").
Request correction of the personal data that we hold about you.
Request erasure of your personal data (the "right to be forgotten").
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.
Request restriction of processing of your personal data.
Request the transfer of your personal data to you or to a third party.
Withdraw consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of the rights set out above, please contact us at [Your designated privacy email address, e.g., privacy@wellsaidaudio.com].
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
11. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your Browse experience, analyze site usage, and support our marketing efforts.
What are Cookies? Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
How We Use Cookies: We use cookies for purposes such as:
Remembering your preferences (e.g., language settings).
Maintaining your shopping cart.
Analysing website traffic and usage patterns (e.g., Google Analytics).
Personalizing content and ads.
Managing Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
12. Children's Privacy
Our services are generally intended for use by adults who are purchasing or creating content for children. We do not knowingly collect personal data directly from children without parental consent. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. For significant changes, we may provide more prominent notice.
14. Contact Us
If you have any questions about this Privacy Policy or our data protection practices, please contact our Data Protection Officer (or relevant contact person) at:
Email: hello@wellsaidaudio.com
You have the right to make a complaint at any time to the Data Protection Commission (DPC), the Irish supervisory authority for data protection issues (www.dataprotection.ie). We would, however, appreciate the chance to deal with your concerns before you approach the DPC, so please contact us in the first instance.
Disclaimer: This draft Privacy Policy is for informational purposes only and does not constitute legal advice. It is essential to have this reviewed and customized by a legal professional to ensure full compliance with all applicable laws and regulations relevant to your specific business operations and jurisdiction.